The Pharos Asset Management division offers tailored portfolios and structured fund products catering to high-net-worth individuals and financial institutions targeting risk-adjusted returns.
The division offers portfolio management services to high-net-worth clients and institutional investors requiring solutions designed specifically to help them meet their investment goals, through top-down and bottom-up approaches.
Top-down approaches involve a thorough process whereby economic and sector analysis is applied to identify market dynamics as they unfold. The bottom-up approach, utilised when considering equity portfolios, identifies attractively priced securities.
The structured fund division currently manages one equity fund, Pharos Fund I, and is in the process of launching a range of managed funds to cater to a variety of investment strategies and horizons. The fund business mainly targets individual investors who are seeking exposure to capital markets.
Pharos’ Asset Management division employs a multi-track communication strategy to ensure clients consistently receive regular updates on the performance of their investments.
2011 was a challenging year for everybody and despite that, Pharos Asset Management could relatively withstand this and maintained to be well- positioned among the industry players.